Aisin Seiki Co., Ltd. and its subsidiary, Aisin AW Co., Ltd., will merge business operations on April 1, 2021, and establish Aisin Corporation, Ltd. Our logo and brand slogan represent our hopes and ideas, as well as our determination to realize the brand we are aiming for.
Our corporate logo symbolizes our philosophy: Inspiring “movement”, creating tomorrow.
The large, rounded top of the typeface represents unity and togetherness. The design evokes all of our AISIN Group companies working together in unity to achieve even more ambitious goals. The gently rounded lettering reflects our goals: happiness and beauty for our future earth.
The italic text and streamlined accents represent the energy and drive of our employees as they achieve their dreams and aspirations to create a brighter future.
Our corporate logo represents the company we want to be, our hopes and ideals, as well as our determination to achieve our goals.