Society
Basic stance and policy
Aisin upholds its motto, “To our customers, inspiration and trust,” as a component of its value proposition and focuses on quality to create new value that exceeds customer expectations.
We place quality supremacy at the foundation of both the AISIN Group Charter of Sustainability, our reference for corporate conduct, and the AISIN Group Way, our guide for individual conduct. We are dedicated to enhancing not only our products and services but also the quality of our work. All employees cooperate with each other to promote TQM*1 as a fundamental force in improving our corporate structure based on the principle of putting the customer first.
Total Quality Management
Our policy on quality is defined as follows, and the framework for quality assurance activities is stipulated in our Quality Manual.
Policy
By pursuing— with due consideration for safety and the global environment—the quality our customers demand throughout the commercial lifecycle, we are able to offer products and services that inspire delight and happiness on a timely schedule as we help sustain a safe and comfortable society.
Promotion structure
The AISIN Group Quality Division bears responsibility and holds authority for the quality of the entire Group and plays a central role in quality assurance for our customers. To provide satisfaction and peace of mind to customers around the world, we position our Quality Function Deployment meetings—in which top management participates—at the core of our effort and deploy our quality policy across each product group and functional division. In addition, we monitor the status of quality-focused activities based on this policy while regularly collecting and digesting customer feedback and disseminating our findings throughout the company. Furthermore, through audit activities and quality-centered education, we work to create products of ever higher quality.
In addition, our active Regulatory Certification Committee, which was established in response to certification issues in the automotive industry, ensures that we take a collective approach to challenges related to certification operations and, thereby, review our organizational structure, strengthen our management systems and frameworks, and provide employee education. Through these efforts, we foster compliance awareness and ensure thorough adherence to laws and regulations.
Strategy
Ensuring customers’ reliability and safety by establishing a global system that delivers the highest quality
- Build, audit, and improve a quality assurance framework (quality management system) that is applicable worldwide, by addressing next-generation product and service quality and strengthening governance
- Develop human resources capable of creating new value in response to progress in intelligent systems , new businesses, and carbon neutrality—the growing domains of a digital society
Key initiatives
Reliable quality assurance across each process lifecycle from development to production in medium-to-long-term priority areas
When launching new products, we implement procedures based on our quality assurance framework and, at key milestones in each process, we identify and mitigate quality-related risks to prevent problems before they occur. We also promote DX and AI programs that integrate specialized units in the design and production engineering domains and the factory floor, contributing to both shorter development lead times and higher quality through innovation during the development process.
At the product design stage, we assume the customer's viewpoint as we verify safety and regulatory compliance, and we improve design quality by consolidating the technologies and knowledge accumulated within each product group to thoroughly prevent the recurrence of past defects.
In addition, we use in-house test courses and testing facilities that replicate the distinct operating environments found in various regions of the world, including high- and low-temperature conditions, varying road-surface conditions such as rough terrain and ice, and electromagnetic interference. Thus, we comprehensively evaluate the functions and performance required of automobiles.
At the production preparation stage, we leverage simulations and other cutting-edge digital technologies to quickly build sophisticated, highly refined production lines. Furthermore, through repeated mass-production trials, we work to stabilize production and improve quality.
EDER: early detection and early resolution of defects early and prompt countermeasures
Reliability assessment at product development stage
Comprehensive assessment of required automotive functions and performance
Aisin, ahead of other automotive parts manufacturers, constructed a comprehensive test facility with a circuit as early as 1970. Using test courses replicating road conditions worldwide and state-of-the-art equipment, we continuously verify and pursue the performance and durability of our products.
Testing under replicated regional environmental conditions
To confidently deliver high-quality products, we run in-house testing that replicates distinct environmental conditions from various geographic locations.
Multifaceted testing from a user perspective and immediate feedback of results into product development allow us to reliably meet growing demand for enhanced reliability.
Comprehensive testing facility
Conducts comprehensive multipronged evaluations of vehicles and products at such facilities as low- and high-temperature chambers, anechoic chambers, and engine test benches
Conducts evaluations under simulated icy road conditions and a range of test tracks replicating road conditions from around the world
The first North American test facility established by a Japanese auto parts manufacturer
Commitment to resolving customer issues at the first complaint and using of big data to avert problems
For every initial report of a customer complaint, whether relating to newly launched or existing products, information is disseminated to relevant departments, including overseas locations. The entire group works together to minimize inconvenience for the customer. We thoroughly investigate root causes with an eye not only to product countermeasures but also work processes improvements to keep incidents from recurring. We apply the lessons learned through this process to improving product development.
Furthermore, to reduce and eliminate customer complaints, we are advancing activities that utilize big data obtained from vehicles and products to detect early signs of potential failures before they occur, enabling diagnostic and predictive measures.
Additionally, aiming for quality products that exceed customer expectations and delight users, we look at feedback (including social media content) and visualize indications of customer dissatisfaction. We incorporate our findings into our quality improvement process.
Building a workplace culture and people who thoroughly pursue “Quality Supremacy”
To restore our fundamental Quality Supremacy ethos to its previous status, we engage employees from three vantages: knowledge, wisdom, and context. We focus on spreading knowledge through educational channels that explain the meaning of Quality Supremacy in a modern setting. We appeal to wisdom through our Densho-kan, which displays compelling cases of failure, and quality-focused exhibitions that emphasize actual product displays. We put all this into the context of our workplace culture, where everyone naturally prioritizes quality in all tasks. To this end, we hold quality-themed lectures, set up dialogues on quality among employees and top management, and stage workplace-level quality meetings. Beyond QC circle activities, through daily operations we are strengthening the foundation from which we develop staff and guide workplace culture. This includes requiring all employees to submit annual Quality Action Declarations, which are subject to monthly review, and annual self-assessments of individual tasks based on the three elements of the Quality Supremacy mindset.
Three elements of the Quality Supremacy ethos
Quality Management System
Aisin has established a quality management system compliant with IATF 16949*3, a standard widely accepted internationally in the automotive industry. All employees work together to proactively manage quality and ensure our customers’ satisfaction and peace of mind. For production sites where customers require certification related to quality and product safety, we have obtained IATF 16949 certification. As of May 2026, 52 production sites have obtained this certification.
IATF16949: Quality Management System specifically for the automotive industry
Quality assurance training
We implement quality-focused activities for all employees across the Aisin Group companies, with action guidelines uniformly based on the Quality Supremacy mindset. For new hires, we convey our Quality Supremacy values and the importance of quality through visits to the quality training zone at the Densho-kan.
Additionally, we provide training in quality assurance for all levels: QC and quality management training for skilled workers, problem-solving training for administrative and technical staff, and management training for supervisors.
Through companywide lectures on quality, quality-focused dialogue sessions with executives, and quality-themed exhibitions held at all factories, we instill the idea that every employee must focus on quality in all operations as viewed from the customer's perspective and pass along individual expertise related to quality. Forty training courses covering QC, reliability, data analysis, etc., have been converted to an e-learning format to enable access anytime, anywhere, and by anyone. Following their completion, themed consultation sessions and networking events are held to hone practical skills. We develop our staff across the entire Group in line with this training.