Aisin Seiki moves to strengthen sales to local automakers in South Korea

Jan. 29, 2014

News Release

Aisin Seiki Co., Ltd. (Headquarters: Kariya City, Aichi; President: Fumio Fujimori) has established a new local subsidiary for sales, Aisin Korea Co., Ltd. in Seoul, South Korea, which commenced operations in January 2014, with the goal of expanding business in South Korea.

In the past, our sales to South Korean automakers have primarily been conducted in Japan. Moving forward, however, we will need the ability to respond more swiftly and effectively to customer needs so as to expand our business in South Korea. It is also essential that we closely monitor these needs and offer products that match them precisely.

With this goal in mind, we have established a new operating company in South Korea and are reinforcing our sales structure in the country.


<Outline of new company>

1.Name:Aisin Korea Co., Ltd. (acronym: AKC)
2.Established:November 2013
3.Location:Yeoksam-dong, Gangnam-gu, Seoul, South Korea
4.Capital:300 million won (approx. 30 million yen*)
5.Ownership:Aisin Seiki Co., Ltd. 100%
6.Representative:CEO Makoto Ota (also General manager, Global Sales & Marketing Dept. at Aisin Seiki)
7.Business:Sales of automotive parts

*Exchange rate: 1 won = 0.1 yen