AISIN to Participate in ‘Milan Design Week 2016' a World-Renowned Design Festival

Mar. 1, 2017

News Release

Aisin Seiki Co., Ltd (hereafter AISIN; President: Yasumori Ihara; Headquarters: Kariya City, Aichi Pref., Japan) will exhibit at "Milan Design Week 2017", the world's largest design festival that will be held April 4 - 9, 2016 in Milan, Italy. AISIN has been taking part in this festival since 2014. AISIN has a track record of providing attractive designs in a wide range of sectors, from automotive products such as engine parts, transmissions, sunroofs, door parts and car navigation systems, to housing and lifestyle products like sewing machines and beds. Here we present our initiatives in the foremost technologies of the coming smart mobility society - "Automated Driving", "Connected" and "Zero Emission."

■Exhibition Theme:The next frontier in mobility

AISIN aims to pioneer new relationships between people and vehicles, with the theme of "The next frontier in mobility".

■Content of the exhibit

Satoshi Yoshiizumi, designer:
"Vehicle Dynamics Control", integrated vehicular motion control, is an essential technology for achieving automated driving. Comprising sensors and computers for cognition, judgment and control for precise operation of the vehicle, this is an important technology for AISIN. Yoshiizumi expresses "Vehicle Dynamics Control" by conveying the outward signs of beautiful vehicular movement.

Hideki Yoshimoto, Design Engineer:
In today's society, "Connected" is increasingly linking people with vehicles, vehicles and infrastructure, and vehicles and the cloud. AISIN seeks to offer hospitality services that combine its proprietary locational information technology such as navigation, driver monitoring and passenger sensing, and car body component control technologies. Realizing a comfortable moving space with the provision of hospitality services based on the occupants' preferences with the integration of various systems is a major objective of AISIN. Yoshimoto likens this to a cocoon, expressing "Connected" and a new relationship between people and vehicles.

In addition, Shingo Abe, CG director / designer and Yutaka Endo, Technical Director express our "Zero Emission" initiatives and AISIN's technologies and products with edgy moving images.

■Exhibition Overview

Theme: The next frontier in mobility
Period: Tuesday, April 4 - Sunday, April 9, 2017
Press Review: Monday, April 3, 2017 15:00-18:00
Venue: CUBO B, La Triennale di Milano
Address: Viale Alemagna, 6 Milano (In Parco Sempione, Milan, Italy)
Exhibition Space: 450㎡
Participating Creators:
Satoshi Yoshiizumi (TAKT PROJECT Inc.)
Hideki Yoshimoto (Tangent Design and Invention Ltd.)
Shingo Abe
Exhibition Space Designer: Hikaru Mori (ZITOMORI)
General Producer: Toshiki Kiriyama (TRUNK LTD.)
Technical Director: Yutaka Endo (LUFTZUG CO., LTD)

■Creator profiles

Satoshi Yoshiizumi (Designer) / Director of TAKT PROJECT Inc.
Graduated from the Department of Mechanical Engineering, School of Engineering, Tohoku University. After positions at Design Office nendo and Yamaha Design Laboratory, he co-founded TAKT PROJECT in 2013. Based on the "DESIGN THINK+DO TANK", he has undertaken various projects seeking to "create other possibilities" through design.

He has conducted experimental independent research projects and presented the results at the Milano Salone, Maison & Objet Paris, Hong Kong M+, and other domestic and international art museums and design events. He collaborates with various clients, taking a unique approach which maximizes the role of design in projects, based on his research findings.

2017 iF Design Award for professional concept (Germany) and the 2016 Red Dot Design Award for design concept (Germany).


Hideki Yoshimoto (Design engineer) / Director of Tangent Design and Invention Ltd.
Hideki Yoshimoto studied engineering and design at the world's top graduate schools and has been awarded numerous awards in both fields. He earned his B.S. (2008) and M.S. (2010) in Aeronautics and Astronautics at the University of Tokyo, and PhD in Innovation Design Engineering at the Royal College of Art in 2015.

Utilizing his interdisciplinary knowledge, he serves as the director at Tangent Design and Invention Ltd. in London, UK.

Awards include Lexus Design Award (2013), Red Dot: Design Concept Best of the Best Award(2012), Japanese Society of Artificial Intelligence Annual Conference Award (2010), and Information Technology Promotion Agency Japan Super Creator Certification (2010).


Hikaru Mori (Designer)
Graduated from Tokyo University of the Arts Graduate School in 1991 and moved to Italy. Undertook mainly design, architectural and landscape projects in Milan from an integrated and fluid point of view. Since 1999, she has been involved in the architectural team of ZITO+MORI with Maurizio Zito.

Major works include the lighting system "ADAM" (LUCITALIA), bathroom system STONE LIKES WATER (PIBAMARMI) and lighting "Carmencita" (NEMO-CASSINA). Architectural works include FEUDI DI SAN GREGORIO (winery), BISCEGLIA (winery), Vigna la Corte (commercial and accommodation facility), and Controne city riverside park plan.

2010 Architectural Institute of Italy Campania New Architecture Prize, 2011 Ischia International Architecture Award silver medal, 2012 Wallpaper Design Award Best Lamp, 2016 Architectural Institute of Italy Campania Outdoor Architecture Prize.


About Milan Design Week
Milan Design Week is the abbreviated name for the International Salone del Mobile (Milan International Furniture Fair), the world's largest design festival held in Milan, Italy. It takes place every April, and 2017 will mark its 56th edition. Last year, over 1,300 companies and organizations participated and it was visited by around 310,000 people from both within the country and overseas, attracting worldwide attention as an international event to which the most cutting-edge designs and interior goods gather.