TOP > CSR > Social Aspects > Relationships with Customers

Social Aspects

Relationships with Customers

Automobiles

Quality assurance at the development and design stages

We perform a variety of inspections at crucial stages in the development and design process on the basis of a quality system.

After the completion of prototypes, we carry out a full range of reliability evaluation tests not only of individual parts, but also of vehicles as a whole and under actual conditions of use in order to verify the quality of design.

Establishing reliability and enhancing quality at one of the world’s foremost evaluation facilities

Creating the best possible testing environment as soon as possible as a manufacturer of automobile parts.

In order to satisfy the demands of reliability held by customers all over the world, AISIN believes it is not sufficient merely to test and evaluate the performance and reliability of individual products. The Company has taken the lead among automobile parts manufacturers by having a comprehensive system for appraising the performance and reliability of products, such as by running actual tests and evaluations of products in cars.

We opened our Fujioka Proving Ground in Aichi Prefecture in 1970 and another Proving Ground at Toyokoro in Hokkaido in 1992. Both have circumferential circuits, and we are proud to say that these are among the largest and best equipped testing facilities anywhere in the world among automotive parts manufacturers. Overseas, in 2005 we became the first Japanese supplier to open a Proving Ground in North America, at Fowlerville in Michigan.

Establishment of a new circumferential circuit in imitation of an actual driving environment.

In recent years, automotive parts have become increasingly systemized, complex and equipped with more advanced functions, necessitating improved test evaluations with regard to the compatibility of products with vehicles and to vehicle systems as a whole.

AISIN decided therefore to install a new total circumferential circuit at the Toyokoro Proving Ground in September 2005. We created unbanked curves identical to those present on ordinary expressways along with upward and downward slopes, steel bridges, tunnels and concrete walls in order to create a testing environment identical to a real driving environment. At the same time, it is now possible to evaluate the various functions and performance required of vehicles in addition to drive performance, for instance through the installation of testing facilities related to radio wave interference and ITS (Intelligent Transport Systems).

In the future, to develop products that satisfy market needs in each region, we intend to expand our evaluation facilities premised upon all kinds of driving environments throughout the world and to strengthen our system of development. In addition, we will be directing all our energies toward further improving quality and ensuring reliability in order to fulfill our social responsibility as a manufacturer of automotive parts.

Overview of Testing Facilities

Fujioka Proving Ground
(completed 1970)
Location: Mitsukuri-cho, Toyota-shi, Aichi Prefecture
Area: approx. 670,000 m2
Flat circumference: 2.4 km
Poor road circumference: 4.6 km
Toyokoro Proving Ground
(completed 1992)
Location: Toyokoro-cho, Nakagawa-gun, Hokkaido
Area: approx. 7,480,000 m2
Total circumference: 7.9 km
Poor road circumference: 15.8 km
Fowlerville Proving Ground
(completed 2005)

Location: Fowlerville, Michigan, United States of America
Area: approx. 3,730,000 m2
Dynamic pad: 150R Man-made low μroad: 210 m
写真

Quality assurance at the production stage (automobiles)

At the preparatory stage prior to production we look into whether the process plan is appropriate and at how well the process has been put together.

When embarking on mass production, we verify that it is going to be possible to guarantee 100% flawless quality. This represents the initial quality inspection. We then begin production under the Toyota production system based on the “just in time” concept and automation, and we maintain and manage the process using various methods of quality control.

External assessments (automobiles)

Principal commendations in FY2008
Name Customer providing commendation Target company
Commendation in quality
division
Toyota Industries Mercosur Aisin do Brasil
Outstanding Quality
Control Prize
Toyota Motor Corporation,
Housing Enterprises Headquarters
Aisin Seiki
Outstanding Supplier Prize Toyota Industrial Equipment (TIEM) Aisin Drivetrain
Outstanding Quality Prize Toyota (North America) (TEMA) Aisin Automotive Casting
Quality Control Prize, Prize for
Outstanding Achievement
Hino Motors ADVICS
Technical Development Prize,
Prize for Excellent Achievement
Hino Motors Aisin Seiki
GM Supplier of the Year General Motors (GM) Aisin Mfg. Illinois
Prize for Outstanding
Achievement (Export Category)
Taiwan Toyota Elite Sewing Machie Mfg.
Excellent Quality Prize Guangzhou Toyota Aisin Seiki Foshan Automotive Parts
New Crown Project Commendation
(Technical Category)
Toyota Motor Corp. Aisin AW
Most Outstanding
Supplier Prize
Toyota Europe (TME) Aisin Europe Manufacturing Czech
Excellent Supply Prize Toyota Industrial Equipment
Co., Ltd. (TIESA)
Aisin Europe
Excellent Quality Prize American Honda Motors Aisin Brakes & Chassis
Supplier Prize Toyota Europe (TME) Aisin Otomotiv Parcalari
Sanayi ve Ticaret A.S.
TSA (Toyota Supplier
Assessment) Performance
Prize for Excellence
TMCA Aisin (Australia) Pty.
Prize for Achievement of
Targets for Breakdown
Rate in Newly Released Vehicles
Osaka Gas Aisin Seiki

Household goods

Taking note of customers' opinions

Our Customer Service division is on hand to answer customers' questions about products related to household goods. To enable a prompt, accurate and courteous response to queries, we have computerized information such as that contained in product catalogues. This information is available for instantaneous searching and use.

The opinions, requests and assertions of customers are conveyed rapidly to the related officers and departments on the basis of rigorous system of control over personal information and are used to improve services and in the development of products.

We also actively encourage employees to acquire formal consumer adviser certification to understand more closely the views of customers.

Furthermore, as regards development of welfare devices, developers possessing qualifications as helpers are used so that the points they have noticed while engaged in nursing activities can be used in product development.

Number of inquiries

Graph: Number of inquiries

Itemization of inquiries in FY2009

Graph: Itemization of inquiries in FY2008

Retaining the customer’s perspective

Maintaining a customer-oriented perspective is crucial for responding to the diverse needs of our clients.

To this end, AISIN launched the Board of Aisin Advisory Specialist for Consumer Affairs in fiscal 2003. We call for employees from each department who wish to obtain official certification as an Advisory Specialist for Consumer Affairs, and help them gain the knowledge the need to earn this certification, supporting their training through such methods as offering guidance on study methods. In fiscal 2009, three employees became certified, bringing the total certified employees in the Company to 21. We are promoting an awareness of being customer-oriented by implementing these educational activities for each department throughout the Company.

Furthermore, employees who are qualified as home helpers employ what they have learned in nursing care when developing welfare devices. One such device is the Hovigator, which was developed in fiscal 2009 as the world’s first walk analysis and guidance system.

Photo: Aisin Advisory Specialist for Consumer Affairs study session

Aisin Advisory Specialist for Consumer Affairs study session

PAGE UP