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TOP > CSR > Social Aspects > Relationships with Customers |
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Fujioka Proving Ground (completed 1970) Location: Mitsukuri-cho, Toyota-shi, Aichi Prefecture Area: approx. 670,000 m2 Flat circumference: 2.4 km Poor road circumference: 4.6 km |
Toyokoro Proving Ground (completed 1992) Location: Toyokoro-cho, Nakagawa-gun, Hokkaido Area: approx. 7,480,000 m2 Total circumference: 7.9 km Poor road circumference: 15.8 km |
| Fowlerville Proving Ground (completed 2005) Location: Fowlerville, Michigan, United States of America Area: approx. 3,730,000 m2 Dynamic pad: 150R Man-made low μroad: 210 m | ![]() |
At the preparatory stage prior to production we look into whether the process plan is appropriate and at how well the process has been put together.
When embarking on mass production, we verify that it is going to be possible to guarantee 100% flawless quality. This represents the initial quality inspection. We then begin production under the Toyota production system based on the “just in time” concept and automation, and we maintain and manage the process using various methods of quality control.
| Name | Customer providing commendation | Target company |
|---|---|---|
| Commendation in quality division |
Toyota Industries Mercosur | Aisin do Brasil |
| Outstanding Quality Control Prize |
Toyota Motor Corporation, Housing Enterprises Headquarters |
Aisin Seiki |
| Outstanding Supplier Prize | Toyota Industrial Equipment (TIEM) | Aisin Drivetrain |
| Outstanding Quality Prize | Toyota (North America) (TEMA) | Aisin Automotive Casting |
| Quality Control Prize, Prize for Outstanding Achievement |
Hino Motors | ADVICS |
| Technical Development Prize, Prize for Excellent Achievement |
Hino Motors | Aisin Seiki |
| GM Supplier of the Year | General Motors (GM) | Aisin Mfg. Illinois |
| Prize for Outstanding Achievement (Export Category) |
Taiwan Toyota | Elite Sewing Machie Mfg. |
| Excellent Quality Prize | Guangzhou Toyota | Aisin Seiki Foshan Automotive Parts |
| New Crown Project Commendation (Technical Category) |
Toyota Motor Corp. | Aisin AW |
| Most Outstanding Supplier Prize |
Toyota Europe (TME) | Aisin Europe Manufacturing Czech |
| Excellent Supply Prize | Toyota Industrial Equipment Co., Ltd. (TIESA) |
Aisin Europe |
| Excellent Quality Prize | American Honda Motors | Aisin Brakes & Chassis |
| Supplier Prize | Toyota Europe (TME) | Aisin Otomotiv Parcalari Sanayi ve Ticaret A.S. |
| TSA (Toyota Supplier Assessment) Performance Prize for Excellence |
TMCA | Aisin (Australia) Pty. |
| Prize for Achievement of Targets for Breakdown Rate in Newly Released Vehicles |
Osaka Gas | Aisin Seiki |
Our Customer Service division is on hand to answer customers' questions about products related to household goods. To enable a prompt, accurate and courteous response to queries, we have computerized information such as that contained in product catalogues. This information is available for instantaneous searching and use.
The opinions, requests and assertions of customers are conveyed rapidly to the related officers and departments on the basis of rigorous system of control over personal information and are used to improve services and in the development of products.
We also actively encourage employees to acquire formal consumer adviser certification to understand more closely the views of customers.
Furthermore, as regards development of welfare devices, developers possessing qualifications as helpers are used so that the points they have noticed while engaged in nursing activities can be used in product development.
Number of inquiries

Itemization of inquiries in FY2009

Maintaining a customer-oriented perspective is crucial for responding to the diverse needs of our clients.
To this end, AISIN launched the Board of Aisin Advisory Specialist for Consumer Affairs in fiscal 2003. We call for employees from each department who wish to obtain official certification as an Advisory Specialist for Consumer Affairs, and help them gain the knowledge the need to earn this certification, supporting their training through such methods as offering guidance on study methods. In fiscal 2009, three employees became certified, bringing the total certified employees in the Company to 21. We are promoting an awareness of being customer-oriented by implementing these educational activities for each department throughout the Company.
Furthermore, employees who are qualified as home helpers employ what they have learned in nursing care when developing welfare devices. One such device is the Hovigator, which was developed in fiscal 2009 as the world’s first walk analysis and guidance system.

Aisin Advisory Specialist for Consumer Affairs study session
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