News

The Aisin Seiki OEKAKI50 home-use sewing machine won a Red Dot Design Award in the Product Design competition at the 2015 Red Dot Awards hosted by German design institute Design Zentrum Nordrhein Westfalen e.V..

The Red Dot Design Award is a highly prestigious honor, viewed as one of the world's top international design awards along with the Germany's "iF Design Award" and the America's "International Design Excellence Awards." Designs for products released within the past two years are assessed based on nine criteria, including degree of innovation, functionality, and ergonomics. In this year's competition there were 4,928 entries from 1,994 companies in 56 countries, and the Aisin Seiki OEKAKI50 home-use sewing machine was selected as one of the most outstanding, earning a Red Dot Award.

■Award-winning product

OEKAKI50 home-use sewing machine

<Product outline>

Product name: OEKAKI50
Dimensions: Width 470 mm x depth 234 mm x height 294 mm
Release dates: Released in Europe in July 2014 (scheduled for release in Japan in September 2015)

Key features of product

・Features "oekaki" mode, in which users can embroider designs freehand as if drawing a picture.
・Visually, features a graceful curving silhouette and three color options, making it an unobtrusive and attractive part of a home interior.

・Ergonomic design, with needle base that is easy to see, optimized table height, and user-friendly structure so users will not tire easily.

・Setting-procedure guidelines printed on the product and in the Quick Guide are text-free, achieving "universal design" by which users can grasp the basics of usage without reading an instruction manual.

Embroidering in "oekaki" mode

Color variations to suit any interior