News

Aisin Seiki's 'door stabilizer' that improves the driver's "pleasure of driving" receives the 2012 Good Design Award (G-mark)

Oct. 2, 2012

News Release

Our company's 'automotive door stabilizer' was given the '2012 Good Design Award' (commonly called "G-mark") sponsored by the Japan Institute of Design Promotion (JDP).

　 Our company's 'automotive door stabilizer' was given the '2012 Good Design Award' (commonly called "G-mark") sponsored by the Japan Institute of Design Promotion (JDP). The 'door stabilizer' that earned the award is a revolutionary product that can improve the response to steering operations by attaching it to the door striker of the Toyota 86 as an add-on part. The product was highly acclaimed for easily enhancing operability by adding the part to the car and pursuing 'driving pleasure.

Since receiving the award for the first time in 1961, our company has received a total of 95 G-marks to date.

【Product summary】
Product name: Door stabilizer (for TOYOTA 86) Retail price: 14,700 yen (tax included) Sales method: Sold at Toyota dealers across the country through TOYOTA TECHNOCRAFT (TRD)

Catch (body) side

Door side

Installed door stabilizer (TOYOTA 86)

◇Factors for the award and comments of evaluation While 'running,' which is the driver's original pleasure, has been drawing attention in recent years, this is an interesting product that enhances the rigidity of the entire car body by attaching it to the car as an add-on part, and it easily enhances operability, too. "I strongly praise the 'big power created by a small part' born from a company that is well acquainted with the car body structure and door lock technology," commented one of the judges.

◇About the design - A well-defined mechanical design with a premium accent that evokes a sensation of enhanced car rigidity - Design that balances easy mounting and stylish composition with hidden attachment screws - Considerations against damage to sliding materials that automatically adjusts to eliminate gapping, and surface processing for a premium accent

◇Comments from the designer "I had a tough time thinking about a figure that would gain satisfaction from the perspectives of function and design in a limited space. I also carefully designed the coolness that drivers feel when they open the door. I would like everyone to see for themselves that driving a car can be much more pleasurable (than they expect).