Aisin Seiki's 'door stabilizer' that improves the driver's "pleasure of driving" receives the 2012 Good Design Award (G-mark)
Oct. 2, 2012
Our company's 'automotive door stabilizer' was given the '2012 Good Design Award' (commonly called "G-mark") sponsored by the Japan Institute of Design Promotion (JDP).
Our company's 'automotive door stabilizer' was given the '2012 Good Design Award' (commonly called "G-mark") sponsored by the Japan Institute of Design Promotion (JDP). The 'door stabilizer' that earned the award is a revolutionary product that can improve the response to steering operations by attaching it to the door striker of the Toyota 86 as an add-on part. The product was highly acclaimed for easily enhancing operability by adding the part to the car and pursuing 'driving pleasure.
Since receiving the award for the first time in 1961, our company has received a total of 95 G-marks to date.
Product name: Door stabilizer (for TOYOTA 86) Retail price: 14,700 yen (tax included) Sales method: Sold at Toyota dealers across the country through TOYOTA TECHNOCRAFT (TRD)
◇About the design - A well-defined mechanical design with a premium accent that evokes a sensation of enhanced car rigidity - Design that balances easy mounting and stylish composition with hidden attachment screws - Considerations against damage to sliding materials that automatically adjusts to eliminate gapping, and surface processing for a premium accent
◇Comments from the designer "I had a tough time thinking about a figure that would gain satisfaction from the perspectives of function and design in a limited space. I also carefully designed the coolness that drivers feel when they open the door. I would like everyone to see for themselves that driving a car can be much more pleasurable (than they expect).