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Corporate Principles

The AISIN Group Corporate Principles outline our significance and mission and are the linchpin of our management. The aim of these principles is to continuously provide new value to our colleagues, our customers and society and to build a sustainable society.

Inspiring "movement", creating tomorrow [Mission:Why we exist]We will deliver beauty to our future earth, bringing freedom and happiness to "movement". [Vision:How we see the future (in pursuit of our mission)] We will act on our dreams and aspirations, show concrete solutions to environmental and social challenges, focusing on the evolution of "movement" by way of clean power as the core and create a safe and comfortable future for everyone. [Value:What we strive to give -To our Colleagues -To our Customers -To the future] <To our colleagues, growth and happiness> We will be a company that respects diversity and individual personalities and takes on challenges, one in which our people can act independently and aspire to contribute to society, where they can sense their own growth, take reward from their work, and find happiness in their lives.<To our customers, inspiration and trust> We will innovate secure, comfortable, and convenient mobility, that delivers happiness and inspiration towards "movement," with new value that exceeds customer expectations. <To the future, a sustainable environment> We will contribute to creating a better environment through electrification of mobility and clean power that makes effective use of energy for a society that is in harmony with nature and where everyone can live with peace of mind.
Inspiring "movement", creating tomorrow [Mission:Why we exist] [Vision:How we see the future (in pursuit of our mission)] [Value:What we strive to give -To our Colleagues -To our Customers -To the future]

Mission

We will deliver beauty to our future earth, bringing freedom and happiness to "movement".

Vision

We will act on our dreams and aspirations, show concrete solutions to environmental and social challenges, focusing on the evolution of "movement“ by way of clean power as the core and create a safe and comfortable future for everyone.

Value

To our colleagues, growth and happiness

We will be a company that respects diversity and individual personalities and takes on challenges, one in which our people can act independently and aspire to contribute to society, where they can sense their own growth, take reward from their work, and find happiness in their lives.

To our customers, inspiration and trust

We will innovate secure, comfortable, and convenient mobility, that delivers happiness and inspiration towards "movement," with new value that exceeds customer expectations.

To the future, a sustainable environment

We will contribute to creating a better environment through electrification of mobility and clean power that makes effective use of energy for a society that is in harmony with nature and where everyone can live with peace of mind.