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Business Strategies Revising the Company Logo on the Anniversary of Aisin Seiki’s Founding
(July 6, 2005)
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On the occasion of its 40th anniversary on September 1, 2005, Aisin is revamping its Corporate Identification System (CIS) in terms of its corporate logo, individual company logos, corporate colors and other related elements. Moreover, the Group has established a new statement logo as well as an AISIN Group logo for use in Groupsponsored events.
The previous CIS was in use for a quarter of a century since being created in 1980 to mark Aisin Seiki's 15th anniversary. As we celebrate our 40th anniversary, we revised our CIS to create a new corporate image in line with the times.

The revised corporate logo offers a new design, with the upper portion of the “A” in AISIN open to represent AISIN’s broad vision and presence as well as its pioneering spirit and originality. The statement logo was also revised to complement the new logo, using the English phase “Geared up for the future” to stress the Group’s increasingly international presence. This phrase communicates the idea of keeping AISIN’s eye on the future toward becoming a key influence in the coming age, as well as its determination to create a brighter future for people, automobiles and society.

From September 1, 2005, Aisin Seiki will unite under this logo and statement as we strive for further growth and prosperity as a global supplier.

1. Purpose of revision of CIS:

The CIS is revised to create a new corporate image in line with the times.

2. Contents of revision of CIS:

Corporate logo, individual company logos, corporate colors and other related elements are renewed, and the Group has established a new statement logo as well as an AISIN Group logo for use in Groupsponsored events.
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3. Switch time:

September 1, 2005 (The anniversary of foundation)


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